Effe Publishing

Software studio & independent publisher

Software for writing, publishing and running the business.

Effe Publishing designs apps for authors and publishers, from the first draft to launch day, and tools for managing a modern business. We publish our own books too, so everything we build gets used on real launches first.

See our products Get in touch

Products

One for publishing, one for everyday work. Both started as tools we needed ourselves.

Publishing

The Book Launch Co.

Done-for-you book launches that earn honest reviews.

  • Launch campaigns for KDP authors and small presses
  • Real readers in your genre, honest Amazon reviews
  • Ads included, no calls: hand over the book and we run it
  • US · UK · IT · FR · ES · DE
thebooklaunch.co ↗
Business & productivity

SecondBrain

Just talk. SecondBrain remembers.

  • Speak once: it becomes notes, events and reminders
  • One shared memory across Claude, ChatGPT and the AIs you use
  • iPhone, Android and the web
  • Your notes stay yours: export everything as Markdown
secondbrainmemory.com ↗

What we build

Two areas, one way of working: small, focused software that removes manual work.

Writing & publishing apps

Tools that take a book from manuscript to readers.

  1. Writing and editing workflows for books
  2. Launch funnels, reader email sequences and landing pages
  3. Localisation for new markets, not word-for-word translation
  4. Review and marketplace workflows for Amazon authors

Business management

Software for running a company with a small team.

  1. AI memory and knowledge that follows you across tools
  2. Dashboards for leads, email and advertising
  3. Automations that keep a human approval where it matters
  4. Custom internal tools built around how you actually work

How we work

We use it first Our own catalogue is published in Italian, German, French and Spanish. New tools run on those launches before anyone else sees them.
Built in-house We design, write and host our own software, from email delivery to dashboards.
People stay in charge Automation handles the repetitive work. Decisions about money, readers and messages stay with a person.

Have a book, a product or a partnership in mind?

Write to us. We read every message.

info@effepublishing.com